Visual Identity Group is an interactive design agency specializing in digital media for website design and development Visual Identity Group is an interactive design agency specializing in digital media for website design and development
visual identity group is an interactive design agency
  home / projects / who we are / services / contact us / client login
“We wanted the Bugaboo Creek website to reflect a unique online experience for our customers and Visual Identity Group delivered with such an innovative design.”
Sam Borgese, President & CEO
CB Holding Corp.
Bugaboo Creek Steak House
Client Background

With 30 locations throughout the northeast and southeastern U.S., Bugaboo Creek Steak House ( offers patrons their very own Canadian Rockies retreat from the demands of the everyday. Inspired by the Bugaboo Mountains located in the rugged range of the Canadian Rockies, Bugaboo Creek Steak House reflects the charm of a rustic mountain lodge at the end of a rugged trail. Whether you’ve been hiking in the hills or chasing after the kids, a trip to Bugaboo Creek is the perfect dining spot after a hectic, long day.

Bugaboo Creek Steak House is owned and operated by CB Holding Corp. headquartered in Mountainside, NJ. CB Holding Corp. also owns and operates Charlie Brown’s Steakhouse and The Office Beer Bar & Grill with locations throughout the northeast.

Our Challenge

How do you create a website that communicates the fun and whimsical attitude of a destination restaurant chain that feels like a mountain lodge nestled in the mountains for British Columbia yet achieve a set of defined goals?

The website needed to:

  • Include animation with a dynamic look and feel with flash animation and cutting-edge graphic design elements
  • Easy to navigate
  • Create awareness and update customers on new product offerings, news and press releases
  • Impart the message that Bugaboo Creek is different from traditional restaurants - featuring great food served in truly unique environments
  • Prominently feature the latest promotion
  • Encourage users to sign-up for the loyalty club
  • Administer the website with an easy to use Content Management system (CMS)
  • Build the site with Search Engine Optimization (SEO) Strategy
  • Create a shopping cart for purchasing Gift Cards Provide website hosting

- Full Flash Based Website
- HTML Version
- Visual YouManage™ Content    Management
- Integrated Creek Club Loyalty   Membership System
- Custom Gift Card System
- Mobile Phone Ready

Winner of the following awards:

The Solution

Visual Identity Group created an interactive website experience which takes the user on a visual tour featuring a blend of design and technology that gives the visitor a true taste of the Bugaboo Creek Steak House experience.

The homepage encourages the visitor to explore every area of the site that showcases the Bugaboo Creek brand. The site includes fun features like surprise sound elements and pop ups, while incorporating traditional navigation for customers that prefer a more direct approach.

The site is designed utilizing Flash technology with a 2nd site designed using HTML for SEO optimization, mobile phone viewing and non-flash Internet users. The site includes the Visual YouManage™ Content Management System, which allows the client to easily update content, images, and current promotions. With the new gift card shopping cart, not only can home office receive orders, but now they can print out custom gift card messages and labels with the touch of button and view reports on their custom dashboard.

The Result

Visual Identity Group delivered an award-winning website design for Bugaboo Creek Steak House that is unique and highly interactive. The new design brought a quick and overwhelmingly positive response from both customers and employees of the organization. Site statistics show an increased visitor rate and search engine ranking has improved.

In addition, management can now easily promote special product offerings and feature promotions for holidays and special events. The ease of use of the Content Management System has given them the ability to incorporate in-store branding materials into the website whenever they choose.

Celebrating 10 years of website design and development