Visual Identity Group is an interactive design agency specializing in digital media for website design and development Visual Identity Group is an interactive design agency specializing in digital media for website design and development
visual identity group is an interactive design agency
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“From day one, Visual Identity Group understood our goals and helped us translate our design into a website that will showcase our work using today's technology for tomorrow.”
Shauna Salazar, Art Director
PJHM Architects
PJHM Architects
Client Background

PJHM Architects has been providing architectural services for school districts throughout California for over 48 years. Thier history as an educational design firm has enabled PJHM to develop and enhance essential skills and techniques necessary for providing cost effective and efficient services for thier clients. Their insights and relationships with State Agencies like CDE, OPSC, and DSA to thier progressive approach to educational design and cost control, PJHM Architects has been masterfully shaped by the industry that they serve. For them, K-12 educational design is not just one of the markets they serve, it is the only market they serve.

Our Challenge

Collaborate with client on existing art direction to create a website that allows PJHM to showcase their premier portfolio of architectural projects, highlighting them with project photos via a custom image slider, and heavily focus on social media and blog integration.


- jQuery/AJAX
- Visual YouManage™ Content    Management System (CMS)
- Integrated Social Media
- Custom jQuery Image Slider


The website needed to:

  • Include jQuery slider animation to showcase different sized images for the different sections of the website throughout
  • Easy to navigate and compatible on all platforms
  • Compatible using Internet Explorer, Safari, Chrome, FireFox and all major browsers
  • Create awareness and update customers on news and press releases
  • Integrate RSS Feeds for news/press releases
  • Promote social media campaigns
  • Integrate live Twitter feed
  • Encourage users to Research + Design, a new feature to allow PJHM the ability to showcase this key area
  • Feature Graphic Design as a major value-add service
  • Administer the website with an easy to use Content Management system (CMS)
  • Build the site with Search Engine Optimization (SEO) Strategy
The Solution

Visual Identity Group created an interactive website experience which utilizes initial creative which was worked and modified for it's objectives while focusing on the end user experience, mobile platforms, and integrating social media such as Twitter feeds.

The site is designed utilizing html/css/jQuery and LAMP (Linux, Apache, MySQL, PHP) stack technology with a heavy emphasis in HTML for SEO optimization, mobile phone/tablet viewing and non-flash Internet users. The site takes advantage of the Visual YouManage™ Content Management System (CMS), which allows the client to easily update content, add blog and news articles, projects, graphic design and research + development.

The Result

Visual Identity Group delivered a website for PJHM that brought a quick and overwhelmingly positive response from both clients and employees of the organization. Internal employees have the ability to post new articles, sharing and connect with clients, post YouTube videos and centralize their social media campaigns using the CMS. Site analytics are increasing monthly and visitor retention rate and search engine ranking has improved markedly.

Celebrating 10 years of website design and development