Calibre One approached us with a challenge: they needed an identity refresh and wanted to engage in a brand awareness campaign to support themselves as the thought leaders they are for their industry. We came back with a campaign strategy that consisted of an updated website, and a major public relations and social media push landing major publications such as Fortune and Forbes.
Calibre One
bringing global executive search and the tech leaders of this world together
fig.1 // website screenshots
fig.2 // location map
"We would like to thank you guys for your valuable expertise, professionalism and attention to detail.
Jason and his team provided us with a fully overhauled site - on time and on budget -
that now better aligns with our brand and global business."
Dan Grosh, Managing Partner
COMMUNICATIONS
One of the biggest challenges was how do you get pickup in major publications for a relatively unknown brand? The answer: creative and insightful content. We worked closely with the team at Calibre One to strategize on topics and write compelling content for their industry. The result was an increase in pickup and brand awareness across multiple publications and channels.
"Developing a healthy, high-performance leadership style is a delicate balance. Most
entrepreneurs are dialed in on drive?-forging forward and seizing opportunities all day long at breakneck
speeds."
Diane McIntyre, Partner
Forbes, Aug 16'
"...finding a truly great employee with the right mix of experience and personality requires a more
balanced approach—one that combines a fact-based, analytical process with basic intuition."
Tom Barnes, Managing Partner
Fortune, April 16'
"Unquestionably, people are the most critical factor in a company’s success. Even with today’s advanced
technology resources, the right workforce is crucial to execute your business strategy and drive growth."
Aanand Varanasi, Partner
Fortune, May 16'
QUOTE
"Working with Calibre One is really enjoyable because the collaboration comes from
across the whole team from partners to administrators, so everyone had their hand in the final product. With
so much input and contribution from all areas, projects like these can be challenging, however, when done
right and true to the brand they are the most successful and rewarding."
Jason Weamer, Creative +
Technical Director
fig.3 // video
fig.4 // responsive design
INDUSTRY RECOGNITION
After all this hard work, it was nice to be recognized by our peers. This was a collaborative effort with the client and the results were noticeable. We knew that we were on the right path, so it's nice to see that others agree. ;)
