The Challenge
Ocean Properties Ltd., parent company to Boston’s On The Beach, wanted to create a website that communicated the unique location and dual dining concept for their Delray Beach restaurant location. OPL wanted to feature the New England cuisine, nightly entertainment and sports viewing in a Florida Location theme.
The Solution
Visual Identity Group consulted with the OPL team, performed an on-site assessment, gathered samples of textures & materials and created a photo survey from which to design this feature-rich website. The result is a fun online experience that clearly illustrates the breathtaking oceanfront location with the flavor and fanaticism of New England sports fan. Boston’s On The Beach features nightly entertainment, sports viewing, an outdoor Tiki Bar and 2 dining rooms. To put it mildly, there is A LOT going on. In order to manage so much information, we created a website that allows the user to view an entertainment calendar, quick access to the New England sports team’s websites and 2 separate menu areas for the main floor dining area and the fine dining location upstairs, The UpperDeck. And don’t forget to check out the web cam to view the waves and latest weather right outside Boston’s On the Beach doorstep.
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