The Challenge
BuyRite needed an updated web identity for the launch of their new outlet stores in Southern California.
The Solution
After working closely with the management team, Visual Identity Group came up with a brand strategy that would focus website visitors to the different types of brand name products they carry. This was complimented by Visual YouManage™ Content Management System that allows the client to freely update their website with no programming knowledge necessary, whenever they need to. Visual YouManage™ allows them to post new product photos and promotional events, coupled with Visual YouConnect™ Marketing Management Software that allows them to send email marketing campaigns to their database of customers. This allows them to fully track all user activity from number of emails sent, emails opened, emails clicked and more! All in real time!
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