The website needed to:

• Include jQuery slider animation to showcase different sized images for the different sections of the website throughout
• Easy to navigate and compatible on all platforms
• Compatible using Internet Explorer, Safari, Chrome, FireFox and all major browsers
• Create awareness and update customers on news and press releases
• Integrate RSS Feeds for news/press releases
• Promote social media campaigns
• Integrate live Twitter feed
• Administer the website with an easy to use Content Management system (CMS)
• Build the site with Search Engine Optimization (SEO) Strategy

Visual Identity Group incorporated elements such as rich colors, the new Charlie Brown’s menu cover, large photographic imagery, design textures and structural pieces, which are visible at the restaurant locations, into the website design. The result is a robust online experience that captures the look of a classic steakhouse. The site includes our Visual YouManage™ Content Management System, which allows the client to easily update content, images, and current promotions.

Visual Identity Group created an interactive website experience which utilizes initial creative which was worked and modified for it's objectives while focusing on the end user experience, mobile platforms, and integrating social media such as Twitter feeds.

The site is designed utilizing html/css/jQuery and LAMP (Linux, Apache, MySQL, PHP) stack technology with a heavy emphasis in HTML for SEO optimization, mobile phone/tablet viewing and non-flash Internet users. The site takes advantage of the Visual YouManage™ Content Management System (CMS), which allows the client to easily update content, add blog and news articles, projects, graphic design and research + development.

Visual Identity Group delivered a website for Charlie Brown's that brought a quick and overwhelmingly positive response from both customers and employees of the organization. Site analytics are increasing monthly and visitor retention rate and search engine ranking has improved markedly.

In addition, management can now easily promote special product offerings and feature promotions for holidays and special events. The ease of use of the Content Management System has given them the ability to incorporate in-store branding materials into the website whenever they choose.