The Challenge
Re-Design the online presence for a restaurant chain that has been in business for over 40 years and communicate the brand message “Your Classic Steakhouse” by providing an elegant website experience that prominently features the restaurant’s loyalty club, location finder and special “What’s Happening” offerings.
The Solution
Visual Identity Group incorporated elements such as rich colors, the new Charlie Brown’s menu cover, large photographic imagery, design textures and structural pieces, which are visible at the restaurant locations, into the website design. The result is a robust online experience that captures the look of a classic steakhouse. The site includes our Visual YouManage™ Content Management System, which allows the client to easily update content, images, and current promotions.
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