The Challenge
How to tackle a growing yet, untapped industry and at the same time educate Coca-Cola employees and vendors with sales materials?
The Solution
The answer is the Gaming Channel Presentation Toolkit. The Toolkit was created to educate sales and vendors on this new industry and provide sales and marketing materials. The Toolkit was armed with videos, presentation templates, promotional programs, tips, hints, resources and other training materials. It produced and distributed on CD and DVD in Super King Jewel Boxes.
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