The Challenge
Re-Design the new King’s Fish House website that will give the user an online look and feel of the in-house dining experience while allowing customers to view special offerings, recipes, menu and easy to use location finder.
The Solution
Visual Identity Group researched and gathered textures and images of several architectural features that are present in the King’s Fish House restaurants. By incorporating many of these elements in the website design, the final result was a website that reflects the unique in-store dining experience while including playful elements in the navigation area, a counter for the number of oysters served, as well as a fun location finder map. This King’s Fish House website won The Web Marketing Association Best Restaurant Website 2006, The Davey Award for Best Restaurant Website, 2006 and the Web Marketing Association IAC Award, 2006.
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